Free · For founders building software

Always know what to build next

Track each product from idea to scale. SaaS Launcher keeps your stage, business pillars and tasks in one place and tells you the one thing to do next.

Recommended next actionInteractive preview

Recommended next action

Register the business entity

High impact · Medium effort · unlocks 1 task · relevant to Foundation

Legal and Finance

Why this matters

Contracts, bank accounts and payment providers all need a legal entity behind them.

Open task

Current-stage tasks

22% of applicable tasks done

Register the business entity

Legal and Finance · high impact

Draft Terms of Service and Privacy Policy

Legal and Finance · high impact

Blocked · Register the business entity

Set up production hosting

Infrastructure · medium impact

Choose an analytics tool

Analytics · low impact

Set up error monitoring

Engineering · medium impact

Sample product. Change a status to see the recommendation update.

One clear next step

A recommendation, not another long to-do list

Built for founders

Tasks follow the real path from idea to scale

Every product, one view

Run a whole portfolio without re-planning each time

Know where you stand

A map of the whole founder journey

Ten lifecycle stages, from idea to maintenance. See what's done, what's current and what's still ahead, so effort goes to the right stage.

  • Every product has a lifecycle stage: Idea, Validation, Foundation, MVP, Private Beta, Public Launch, Traction, Growth, Scale and Maintenance.
  • A ready-made Founder Journey task library gives every product a starting set of tasks to work through.
  • Already running a product? Review your earlier stages so genuine gaps are told apart from things you simply haven't assessed yet.
  • Unreviewed tasks never count against your progress.
Founder JourneyInteractive preview

Founder Journey

Idea

2/2

Validation

1/2

1 gap

Foundation

0/5

Current

MVP

0/2

Private Beta

0/1

Public Launch

Later

Traction

Later

Growth

Later

Scale

Later

Maintenance

Later

Cut the guesswork

A recommendation you can explain

The next action isn't a black box or a guess. It follows fixed rules computed live from your tasks, so you can see why it was picked.

  • Blocked tasks are skipped until their prerequisites are done.
  • Tasks for your current stage outrank everything else.
  • Among those, work that unlocks the most other tasks goes first, then highest impact for lowest effort.
  • When nothing is actionable, you get an honest explanation instead of a made-up suggestion.
How the next action is chosenInteractive preview
  1. 1

    Only unblocked work

    Tasks waiting on an unfinished prerequisite are never recommended.

  2. 2

    Right for your stage

    Tasks that matter at your current stage come first.

  3. 3

    Unlocks the most

    Work that frees up other tasks wins ties.

  4. 4

    High impact, low effort

    Bigger impact first, then the smaller effort.

  5. 5

    Nothing waits forever

    Older tasks win ties so they don't get buried.

  6. 6

    Overdue recurring work

    Overdue recurring tasks and checks are bumped up.

Balance the business

Progress across every pillar, not just engineering

Great products stall on the work nobody scheduled. Pillars show how far along each area is, from strategy and legal to marketing, support and revenue.

  • More than twenty business pillars, including strategy, brand, security, analytics, sales and retention.
  • Task completion per pillar, limited to what applies at your current stage.
  • Set a maturity level for each pillar, from Not Started to Advanced.
  • Completion and maturity are tracked separately, so one never masquerades as the other.
PillarsInteractive preview

Overall task completion

2 of 9 applicable tasks

Task completion, not overall business health — Maturity is tracked separately.

Analytics

0 / 1

MaturityNot Started

Brand

1 / 1

MaturityEstablished

Customer Support

0 / 1

MaturityBasic

Engineering

0 / 1

MaturityDeveloping

Infrastructure

0 / 1

MaturityBasic

Legal and Finance

0 / 2

MaturityBasic

Marketing

0 / 1

MaturityNot Started

Security and Privacy

1 / 1

MaturityBasic

Sample product.

Capture the detail

Tasks that carry their own context

Each task knows why it matters, what done looks like and what it depends on, so you don't have to re-derive it later.

  • Seven task types, including recurring work, milestones, decisions and experiments.
  • Impact, effort and priority, plus a rationale and completion criteria for the work.
  • Checklists inside tasks, and dependencies that show exactly what is blocking what.
  • Mark work Skipped or Not Applicable so it stops counting against you without disappearing.
TasksInteractive preview

Task types

Pick the kind of work each task represents.

One-timeRecurringMilestoneCheckDecisionExperimentMetric Review

Statuses

Track where each task stands.

To ReviewNot StartedIn ProgressDoneSkippedNot Applicable

Everything in one place

Keep each product's links together

Stop hunting for the repo, the dashboard or the billing page. Attach the links a product depends on and open them from one screen.

  • Eleven resource types, from repository and deployment to billing, analytics and support.
  • Run several products side by side, each with its own stage, pillars and tasks.
ResourcesInteractive preview

Resources

One place for every link a product depends on.

RepositoryDeploymentProduction URLDatabaseBillingDesignAnalyticsDocumentationSupportMonitoringEmail

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